Mastering the Camera: 9 Takeaways for Executives to Build Video Confidence
No one questions an executive’s ability to command a room full of people, but put that same leader in front of a camera, and their confidence can waver. It’s a common challenge that even seasoned professionals face—whether it’s the discomfort of seeing themselves on screen, struggling to project authenticity, or finding the right energy to […]
9 B2B outbound sales & social proof insights: get more qualified leads in 2024
Think outbound sales is dead? Think again. While it’s easy to believe cold emails and phone calls are relics of the past, the truth is, outbound sales is far from over. In fact, GTM partners latest research shows that 86% of B2B businesses are investing in outbound right now. We just wrapped up a […]
The Power of Customer Video Testimonials: Boosting Trust and Sales
Brand credibility is everything in today’s crowded marketplace. You need a powerful way to showcase your customer success stories to break through the noise and build your brand for better conversion. Customer testimonials have always played a huge role in marketing. Authentic endorsements from satisfied clients are social proof that helps to build credibility […]
Why B2B Video Marketing Matters
What Is B2B Video Marketing Strategy? In today’s digital landscape, video has emerged as a dominant form of content. For B2B companies, leveraging video marketing can significantly impact brand awareness, lead generation, and customer retention. B2B video marketing involves creating and distributing videos that communicate a business’s value proposition to other businesses, aiming to build […]
We’re Breaking Down Top YouTube B2B Video Thumbnails To Show You What Works
Ever wonder how YouTube’s current highest earner Mr Beast crafts thumbnails that everyone clicks on? Find out as we explore the tactics used by top B2B creators to create irresistible thumbnails for their videos. YouTube thumbnails are those small, clickable images you see before you decide to watch a video. Despite their size, they pack […]
8 Steps to Better B2B YouTube Video Descriptions
Like the blurb on a book cover, your video description helps viewers decide if your video is worth their time. It’s also the main place to encourage viewers to subscribe, download something, or otherwise engage, so you need to take it seriously. Compared to producing high-quality video testimonials, coming up with YouTube video descriptions may […]
