At TeraLeap, we often hear from B2B marketing leaders who know the power of customer stories but feel stuck trying to bring them to life. That was exactly the situation Paul Danao, Chief Growth Officer at WellRight, found himself in. Like many growing B2B companies, WellRight had invested in traditional case studies—but they just weren’t resonating with buyers.

“We had done written case studies, as a lot of people do… but they weren’t really capturing what our clients were telling us when we were interviewing them. It just didn’t come to life,” Paul told us. Even when they shared those written stories, something was missing. There was no emotional connection, no authenticity—and no clear impact on sales.

So they turned to video. Or at least, they tried to.

“We tried to do it with some local employers… it didn’t look good, quite honestly. We didn’t have the right equipment, we didn’t have the right people… and it wasn’t the core competence of the folks on our team.”

After exploring traditional video production companies, they hit another wall: high costs, low flexibility, and inconsistent quality. The whole process felt like a dead end—until Paul saw a TeraLeap video testimonial on LinkedIn.

“If he can sell me by using a testimonial on his company, it definitely feels like this is something I should check out.”

From the first conversation, it was clear this wasn’t just another vendor relationship. It was a true partnership—designed to make the process of capturing customer stories easy, scalable, and surprisingly enjoyable for everyone involved. That included WellRight’s internal stakeholders and their customers.

“One of the main concerns that we had was what is it going to be like for those clients? Are they going to be able to do it? Is it going to be too complicated?” But the result? “Both of them had a great experience… they found it very easy to do the interview, felt very natural to them… and if anything, it made them bigger advocates for us afterward.”

The experience exceeded expectations across the board. TeraLeap handled everything from prep to filming to final edits—while also giving WellRight access to all raw footage for repurposing. And the results? They speak for themselves.

“We use the videos a lot more than we thought we would. In sales meetings, digital deal rooms, finalist presentations, employee onboarding—even with our brokers and consultants.” In fact, the videos quickly became the top-performing assets in their sales funnel. “They are always accessed among the highest content in these digital deal rooms.”

Beyond performance, these videos helped WellRight reframe how they think about customer advocacy—and what’s possible when you don’t have to do it all yourself.

“Working with TeraLeap has been a game changer for our sales, our marketing, and our customer success team. That term gets used a lot, and here it really is. It is true.”

If you’re a B2B leader trying to scale trust, stand out in a crowded market, or empower your sales team with proof instead of promises, Paul’s story is a roadmap—and the best part is, you don’t have to write it alone.

Let us show you how effortless customer storytelling can be when you have the right partner.