A TeraLeap Customer Story with Pyramid Analytics
How Pyramid Analytics Builds Sales Momentum with Video Proof
In this video:
✅ The challenges of costly, slow, traditional testimonial production
✅ Why Chris Banks doubted a phone-based solution—and how he was proven wrong
✅ How Pyramid Analytics now creates global-ready customer videos in days
Scaling Trust: How To Get Expertly Crafted Video Testimonials, Globally
About Pyramid Analytics
Pyramid Analytics is a global leader in decision intelligence, delivering advanced analytics solutions that help organizations make smarter, faster decisions.
Chris Banks, Senior Director at Pyramid Analytics, has overseen nearly 100 customer video testimonials throughout his career. He knows their value for sales—but also how painful the old way of producing them can be.
Expensive and Time-Consuming
Before TeraLeap, Chris relied on outside production crews. That meant multiple people on-site, flights, hotels, and long editing cycles.
“You’re looking at something that’s in five figures… and if you want 10 videos, now you’re entering six figures. That gets very expensive, very quickly.”
The costs weren’t just financial. Time was a major burden for both Chris and the customers being filmed.
“My five-day work week is getting cut close to in half… and you start stressing out a little bit about that.”
Not Scalable
Even when the videos were completed, the process couldn’t be repeated at scale. For a global company like Pyramid Analytics, that was a dealbreaker.
“Some video testimonials in my past experience have taken months to produce for just one.”
Discovering TeraLeap
Chris first heard of TeraLeap from a colleague—and was skeptical. Could cell phones really produce professional-quality testimonials?
“I was a real doubting Thomas… There’s no way a cell phone is going to record a video testimonial with really good quality.”
But when he saw the results, his doubts vanished.
“I was blown away by the quality… It comes up as good, if not better, than what you would get with a video team.”
Seamless Remote Process
Instead of flying crews across the country or globe, TeraLeap made it possible to capture authentic customer stories in under an hour—directly from a customer’s home or office.
“The beauty of TeraLeap: everything’s done remotely… It’s effortless, and they’re in the comfort of their own home or work environment. There’s just no stage fright involved at all.”
On top of that, the editing transformed simple recordings into polished marketing assets.
“It’s edited… with music, customer websites, and popups highlighting key points. It’s done beautifully.”
Faster Production, Lower Costs
What once took months and tens of thousands of dollars now takes weeks—or even days—for a fraction of the cost.
“I was lucky enough to get one in a matter of days to review, and it was awesome.”
Expanding Sales Impact
The videos have become a core sales and marketing asset, driving visibility and trust.
- Featured on Pyramid Analytics’ website
- Shared on LinkedIn for wide network reach
- Leveraged in global campaigns across verticals and regions
“We post them to LinkedIn and see immediate engagement… It’s priceless.”
Building for Scale
With six videos already live, Chris is expanding Pyramid’s use of TeraLeap to keep building customer-driven proof points.
“We’re super excited to just keep expanding our contract so that we can get as many videos done and leverage that in our sales and marketing efforts this year.”
Why It Worked
For Chris, the magic was a blend of speed, quality, and people.
“Some videos I’ve done took months. With TeraLeap, it’s days—and it comes out beautifully.”
Most of all, the experience was different.
“The most surprising thing? The people. Friendly, professional, a pleasure to work with. Highly recommend.”
Chris sums it up simply:
“You’re going to scratch your head and go, why didn’t I do this before?”
Free Guide & Templates
To Get More Testimonials
- Best practices for getting more customers to say ‘yes’
- The 3-Step Ask your team can implement today
- Ultimate 7-step checklist for a B2B social proof program
- 5 data-backed email templates and call scripts
- Additional outreach tactics to for hard-to-get customers
