A TeraLeap Customer Story with Praxedo
How Praxedo Turned Global Success into Localized Proof
In this video:
- How one marketing director bypassed a major credibility gap to compete against multi-billion dollar rivals in a brand-new market.
- The high-quality production secret that delivers compelling video testimonials with zero internal time, budget, or management effort.
- An inside look at the dual-purpose asset that instantly became both their sales team’s “go-to weapon” and their most-viewed content online.
How Praxedo Built Regional Credibility With B2B Video Testimonials
Praxedo had already built a strong global business. The Paris-based field service management software company has been around for over 20 years, helping customers improve routing, scheduling and dispatch across industries such as telecommunications, energy & utilities and HVAC.
But as the company expanded into the North American market, Justine Arscott, North America director of marketing, saw a familiar challenge emerge: global success did not automatically translate into local market trust.
“Being a French company, obviously, we had a lot of work to do from scratch in terms of building content, building our brand, getting out in the market, and me being a one-man band means I had very limited time and resources to spend on content creation.”
That limited bandwidth shaped everything. Justine is responsible for the website, blogs, social media, events, webinars, partnerships, and digital advertising. She couldn’t afford to spend time creating content that didn’t directly help Praxedo build regional awareness and trust.
The Need for Localized Customer Validation
Praxedo already had customer proof points from Europe, but that wasn’t enough for the North American market. Some existing testimonials were in French, and some simply didn’t reflect the local audience Praxedo needed to win.
In a highly competitive category, Justine knew prospects needed to see that Praxedo had real traction with customers in North America — not just a strong reputation overseas.
Written testimonials helped, but they weren’t the most effective format for busy buyers, who might give the brand only a few seconds of attention.
That’s why video testimonials became a priority. Video customer testimonials offered something more immediate, more digestible, and easier to share.
A Simpler Way to Create B2B Video Testimonials
Traditional video production wasn’t a realistic fit for Praxedo’s North America team. As the sole regional marketer, Justine didn’t have the time to manage a complex production workflow. The company needed a practical, repeatable approach.
“The most important part was really something straightforward and easy, but also high quality.”
After an extremely detailed Google search, TeraLeap stood out to her. Justine appreciated how easy the setup was for customers and how streamlined the editing process became on her side. She could review the transcript, highlight what mattered and rely on TeraLeap’s team to shape it into a polished final story with minimal back-and-forth.
She also valued the support before filming, including help with outreach and guidance on how to ask customers for participation in a way that felt clear and worthwhile.
“I would absolutely recommend TeraLeap. The team has been amazing to work with. All of the resources, all of the support from pre-video production all the way through to final editing is so easy. It’s so simple, and the quality at the end is amazing.”
One Customer Story, Many Marketing Uses
The impact has gone beyond simple content production. Justine said TeraLeap’s videos have become “go-to assets” for the sales team and some of the most-viewed content on Praxedo’s YouTube channels.
They’re helping Praxedo tell and share credible stories that resonate with prospects across the buyer journey, strengthening:
- Social engagement (LinkedIn, YouTube)
- Website content
- Sales outreach and conversion
As the company has built a larger library of North American testimonials, the team was able to create compilation videos and explore using longer customer footage in place of reference calls.
Regional Content, Global Business Value
For Justine, the value of video testimonials is clear: they’re a critical part of turning interest into trust. In competitive markets, companies cannot rely solely on their own messaging. They need customers to tell the story too.
What started as a way to build localized trust in North America is now supporting marketing efforts companywide. The TeraLeap-produced videos are being used globally, with subtitles in French, Spanish, German, and other languages, allowing Praxedo to extend the value of every customer story.
“So the team and I feel so relieved and just happy, full of joy, that we have these to share. It’s definitely talked about globally for all of our teams about how great they look, how we’re able to scale it, how simple it is, and the uses that we’re getting out of it are so beneficial. It’s just brought a lot of joy to the teams!”
Free Guide & Templates
To Get More Testimonials
- Best practices for getting more customers to say ‘yes’
- The 3-Step Ask your team can implement today
- Ultimate 7-step checklist for a B2B social proof program
- 5 data-backed email templates and call scripts
- Additional outreach tactics to for hard-to-get customers
