Kevin Amell, Director of Growth Marketing at Julota, knew that long sales cycles were slowing growth. Selling to public agencies like EMS and law enforcement meant a typical sales cycle stretched close to 300 days—and even when prospects loved the platform, moving them to action took too long.

They had success stories. They had case studies. But something was missing.

“We needed validation of what we do,” Kevin said. “But it’s much different when they see an actual client, an actual person that looks just like them.”

At first, Kevin tried to tackle it in-house—Zoom recordings, editing software, even self-record tools—but nothing felt professional or effective. “I just threw up my hands… I was like, why am I training myself to be a video editor?”

That’s when he turned to TeraLeap.

Kevin didn’t just need a video vendor. He needed a partner who could run the process from start to finish—without adding to his workload. “I had to have very little input… I made the client introduction, and TeraLeap handled everything else.”

We didn’t just create polished customer testimonials—we also helped Kevin launch product story videos: short, to-the-point demos that let buyers experience Julota’s value fast. This one-two punch—customer validation plus product clarity—became the unlock.

Here’s what changed.

Julota started offering cold prospects a 3-minute product video. If they were interested, Kevin’s team followed up with a customer testimonial featuring someone in their exact industry.

The result?

“Over 80% of the people who watch the videos end up booking a full sales call.”

The approach has become central to Julota’s funnel—used in cold emails, paid ads, events, and digital sequences. And it’s working. Their average 300-day sales cycle has already been shortened by over a month, and continues to improve with each campaign.

“When people walk by our booth, there’s a little TV screen with testimonials playing. They stop, they recognize a name, and it sparks a conversation.”

For Kevin, the payoff goes beyond conversion rates. It’s about alignment. These videos have become the connective tissue between marketing, sales, product, and customer success—and a proof point of what Julota makes possible.

“It’s amazing when these videos are done… It validates everything we’re doing day to day.”

If your growth is being held back by slow sales cycles, low demo conversion, or case studies that just don’t move the needle—there’s a better way. Pair your product with your customer’s voice. We’ll handle the rest.

 Book a free strategy quick call to see how TeraLeap can turn your customers into your highest-performing content.