A TeraLeap Customer Story with GradGuard
How GradGuard Scaled Customer Stories Without the Stress
In this video:
- Why video testimonials became mission-critical for GradGuard’s marketing team
- How one lean team tackled testimonial production without burning out
- The surprising ease and ROI of working with TeraLeap
- Why GradGuard sees video testimonials as “gold”
Turning a Marketing Headache Into a Scalable Asset
About GradGuard
GradGuard is the leading embedded insurance platform for the collegiate market, offering tuition and renters insurance to over 600 college and university partners across the U.S.
Time-Consuming, Low-Quality Testimonials
When Natalie Hubertus joined GradGuard as Senior Director of Marketing, customer testimonials were a top priority—but also a major pain point.
“It was basically all I did for a few months,” she says. “And then I got pulled into other things. We have a lean marketing team.”
Early testimonials, often captured over Zoom, lacked the video and audio quality needed to make an impact.
“I wasn’t satisfied with doing them the way I was a few years ago… the quality was never there,” Hubertus explains.
Coaching customers through recording setups added another layer of friction, especially given the sensitive nature of the stories.
“You don’t want to say, ‘Can you turn your phone sideways?’ when they’re sharing something deeply personal.”
A Scalable, Hands-Off Video Testimonial Process
After seeing a TeraLeap ad on LinkedIn, Hubertus took a closer look. The white-glove service promised professional, remote video testimonial production—from interview to edit.
“Finding them has completely transformed our customer testimonial gathering process,” says Hubertus.
GradGuard started with three videos as a test. The results impressed everyone, from marketing leadership to the CEO.
“Every time I get an email that says a new video is ready for review, it’s like Christmas around here.”
With TeraLeap handling everything—including equipment, interviews, scripting, and editing—GradGuard now operates on a subscription model, consistently generating fresh stories.
They’ve captured 10+ videos as of 2025 and still have new stories coming up.
Better Quality, Less Stress, Greater Reach
GradGuard now uses its B2B video testimonials everywhere:
- Partner school orientations
- Email marketing
- Paid social campaigns
- YouTube and organic social
“We promote them everywhere,” Hubertus says. “They go a long way in showing the value of our programs.”
The videos themselves are resonating—and performing.
“We hear things like, ‘GradGuard saved my life’ and ‘GradGuard gave me peace of mind.’ You can’t put a price on that.”
Why TeraLeap
TeraLeap’s turnkey process enables lean teams like GradGuard’s to consistently capture compelling, high-quality customer stories without burning out.
“TeraLeap solved the challenge of me doing more with less,” Hubertus says. “I would absolutely recommend them.”
Free Guide & Templates
To Get More Testimonials
- Best practices for getting more customers to say ‘yes’
- The 3-Step Ask your team can implement today
- Ultimate 7-step checklist for a B2B social proof program
- 5 data-backed email templates and call scripts
- Additional outreach tactics to for hard-to-get customers
