A TeraLeap Customer Story with Coviance
Your Best Customer Stories Are Already Out There.
They're Just Living in a PDF.
Betsey Vold, Marketing Director at Coviance, knew her audience of community lenders builds trust through real voices, not documents. Here’s how she went from static case studies to a video-powered content engine built on a single interview.
What’s inside this video:
- Why Coviance’s community-lender buyers gravitate to video testimonials over written case studies
- How a small marketing team uses a single TeraLeap video as the foundation for an entire content program
- What their customer said at the end of the recording experience about the process
- What a two-year partnership with TeraLeap looks like in practice and why they renewed
How Coviance used video testimonials to increase engagement and fuel their content plan
Coviance sells home equity lending solutions to community lenders. It’s a market built on relationships. These are financial institutions that are deeply people-driven and community-engaged. They evaluate vendors the way they evaluate people: through trust, conversation, and hearing someone speak directly about their experience.
Betsey Vold, Coviance’s Marketing Director, knew this well. She’d seen it in how prospects responded to content, what moved buyers through the pipeline, and what actually built confidence when a deal was on the line.
“Our audience is community lenders, so they’re very people-driven, very relationship-driven. There’s just no stronger way to get across ‘voice of customer’ as hearing the person tell their story firsthand.”
Knowing what her audience needed and being able to deliver it were two different things. Coviance had customer proof. The results were real. The relationships were strong. The stories were worth telling.
But…they existed in PDFs.
Not a video. Not a face. Not a real person speaking directly. A document that told the story but couldn’t make a reader feel it. For an audience whose trust is built through human connection, a written case study left the most powerful element out of the frame.
The production gap made things harder. With no in-house designer and a small marketing team, the realistic alternative to a professionally produced video testimonial was a Google Meet recording. Passable for internal use, but not a compelling format to sway a relationship-driven buyer weighing options.
The Answer Was Already in the Toolkit
Betsey didn’t arrive at TeraLeap through a long evaluation process. She joined Coviance during the company’s 2023 rebrand — a period when the business was investing more seriously in brand and content — and discovered TeraLeap was already part of the workflow.
TeraLeap’s deliverables grabbed her attention.
“When I first started working at Coviance, we had recently recorded a testimonial with TeraLeap, and I thought the output was really great. I wasn’t expecting it to be so high quality, but it was — we then used that to power a lot of our marketing channels.”
Over time, Betsey became more directly involved in the process. She got to see firsthand what the experience looked like for Coviance’s customers: a physical video kit arriving at their door, a producer walking them through setup, a live interview session with someone guiding the conversation. At the end of one recording session, the customer said something that stayed with Betsey.
“I was on a video recording with a customer, and at the end of it, she said: ‘I was so blown away of how easy that was.'”
That moment clarified something important. Asking a customer to sit on camera and speak about your product is a real ask. They’re giving their time, name, face, and credibility. The last thing you want is for that ask to leave a bad impression of your company. What Betsey found was the opposite: the experience itself deepened the customer relationship rather than straining it.
When the time came to renew Coviance’s TeraLeap engagement, there wasn’t a prolonged deliberation.
“Case studies have always been a super powerful marketing asset, so we knew we wanted to continue to have that as a priority. Renewing with TeraLeap was a pretty easy decision. They’re super affordable, their team is super professional, and the output is a really high-quality asset that I know we’re not going to get on our own.”
An Extension of the Team. Not Another Vendor.
What stands out to Betsey most about working with TeraLeap isn’t a single deliverable. It’s how the partnership fits into how Coviance’s team actually operates.
“I truly wasn’t expecting to depend on TeraLeap as an extension of our internal team. I’ve worked with contractors and agencies before, and I’ve been really impressed with how TeraLeap just fits seamlessly into the mold.”
TeraLeap owns the video testimonial process from beginning to end:
- Scheduling the customerCommunicating with them
- Recording the session
- Coaching the customer through the interview
- Editing the final video
- Adding callouts, music, intros and outros
- Taking revision feedback through the dashboard
- Delivering the final assets
“I like that TeraLeap is a turnkey solution. They’re really seeing the video from start to finish, which really takes a load off of my plate. I’m able to focus on how we’re going to use that video, how it’s going to power our marketing strategy and content… not so much on producing the actual asset itself.”
The feedback process through TeraLeap’s dashboard makes revisions easy, too. Betsey and her team can pass back comments at specific timestamps, request changes to callouts or emphasis, and review edits in context.
Along with the finished video, TeraLeap delivers stills with suggested headlines and a headshot of the speaker — assets that plug directly into existing campaign templates without any additional design work. For a team without a designer on staff, that’s the difference between a one-off marketing piece and repeatable marketing campaigns.
One Interview. The Foundation for Everything Else.
Ask Betsey what changed after two years and nine productions with TeraLeap, and she doesn’t point to a single metric. She points to a marketing model.
“TeraLeap customer stories are the foundation for a lot of our other content marketing pieces. We’re able to produce a lot more content — blog, social clips, quotes for our website, sales materials, presentation decks — off of a single TeraLeap video.”
In practice, themes from customer interviews fuel thought-leadership blogs that tie back to the full video. Social clips extend the promotional window on LinkedIn, giving each story reach over a longer period rather than a single post. Quotes from the interviews land in website copy, sales templates, email campaigns, and event presentations. The video itself outperforms every static alternative.
“Our TeraLeap customer story videos definitely have higher onsite engagement than our static PDF versions of case studies. I think our audience likes to hear and see the person firsthand — and we’re just able to tell the story more authentically through the video than we are within written content.”
On social, the advantage shows up in real time. “Social engagement is definitely a lot higher for us when it comes to video. Having a high-quality video through TeraLeap allows us to have more of a scroll presence, specifically on LinkedIn and other social media channels.”
With 8 customer stories and 1 product story produced (and counting), Coviance is using the videos as the foundation for their content program. Every interview generates material that runs across multiple formats and channels, all from a single source.
Your customers are telling great stories.
If you’re ready to get them captured in a format your audience connects with, let’s talk!
Free Guide & Templates
To Get More Testimonials
- Best practices for getting more customers to say ‘yes’
- The 3-Step Ask your team can implement today
- Ultimate 7-step checklist for a B2B social proof program
- 5 data-backed email templates and call scripts
- Additional outreach tactics to for hard-to-get customers
