A TeraLeap Customer Story with BlastX
Bringing Client Impact to Life With Video
In this video:
- This VP Marketing’s secret to making ‘invisible’ consulting impact visible.
- How Chris overcame video production costs and logistics.
- Why BlastX’s ‘client as hero’ narrative boosts inbound leads.
Turning Measurable Results Into Meaningful Stories
The marketing challenge faced by consulting firm BlastX is common across professional services companies. Your value isn’t just the result — it’s the relationship, the guidance, and the change clients experience along the way.
And that’s hard to convey in a paragraph or a slide.
“How do you capture the feeling and emotion of what you did? How do you make that meaningful and touch somebody in a different way?”
Chris Bethel, VP of Marketing at BlastX, asked these questions as he explored new ways to communicate BlastX’s brand promise and motivate prospects to choose BlastX for their Martech and analytics challenges.
Strong Results That Sound Flat
BlastX had solid building blocks sales and marketing teams rely on — impressive written testimonials, quotes, and case studies — but those formats couldn’t fully communicate the “why” behind the firm’s work.
As Chris explained, consulting outcomes are often complex and reliant on factors such as trust, collaboration, clarity, and momentum. When you flatten those client needs into text, the story can feel incomplete.
“Without having customers on video, it created a two-dimensional picture of a three-dimensional enriched environment. There was no richness to the story.”
Bridging the Gap with Video Testimonials
Chris was confident that video testimonials would drive greater success in marketing and sales. But he’d also seen what “doing video” typically required with on-site production: complex scheduling/coordination and a budget that can balloon fast.
As he considered remote video options, like TeraLeap, other concerns surfaced: would the final product look and feel professional enough to represent the BlastX brand?
Picking the Right Partner
Chris evaluated video vendors with two non-negotiables in mind. He needed to produce customer testimonial videos that met BlastX’s high bar for brand quality and that fit within his real-world marketing budget.
Beyond that, he wanted a partner that reflected BlastX’s approach to client satisfaction.
“TeraLeap ended up being the company for us because they gave us an experience upfront that we wanted to give to our clients. The experience they gave us was one that said, ‘Okay, we know what we’re doing, we know how to do it, and we really care.”
A Repeatable Way to Convey Impact
By partnering with TeraLeap, BlastX gained a practical, scalable way to produce client testimonials and stories that capture the human side of consulting outcomes: the relationship, the trust, and the transformation that rarely shows up in a written quote.
The process helped BlastX move from one-off storytelling efforts to a model they can use over and over.
“If you have a three-dimensional interactive way of sharing client stories, showing them the experience that’s being created and the impact that you’ve had on them, that’s a richer statement than anything else you’re gonna capture.”
Chris also emphasizes how these video customer testimonials have generated marketing momentum, including more inbound leads, greater website engagement, and longer time on site.
“When it’s all said and done, TeraLeap makes our impact visible, and there’s nothing more important than that.”
Free Guide & Templates
To Get More Testimonials
- Best practices for getting more customers to say ‘yes’
- The 3-Step Ask your team can implement today
- Ultimate 7-step checklist for a B2B social proof program
- 5 data-backed email templates and call scripts
- Additional outreach tactics to for hard-to-get customers
