How to Turn Happy Customers into Revenue-Driving Advocates (with 12 actionable tips)
In a B2B world flooded with AI-generated noise, one truth stands out: your best growth engine is still your customers.But turning happy users into active advocates? That takes strategy—and a human-first approach. In this conversation, these experts unpack exactly how to do it. Daniel and Taylor have built community and advocacy programs that drove millions […]
Supercharging LinkedIn Ads with Social Proof
In B2B marketing, LinkedIn Ads provide a unique opportunity to reach decision-makers, and social proof—especially video testimonials—plays a crucial role in building trust. In this recorded discussion with LinkedIn Ads experts Anthony Blatner and Tanner Stolte, we dig into essential strategies to help B2B marketers maximize LinkedIn’s impact. From leveraging video testimonials to cutting costs, […]
Building Trust in B2B Healthcare: GTM Strategies for Success
In healthcare, trust is everything—and standing out in a highly regulated, competitive landscape requires more than great products. Marketing leaders must align with sales, leverage social proof, and balance creativity with compliance to move the needle. In this episode, we dive deep into how video storytelling can accelerate the sales cycle, build trust with skeptical […]
Mastering the Camera: 9 Takeaways for Executives to Build Video Confidence
No one questions an executive’s ability to command a room full of people, but put that same leader in front of a camera, and their confidence can waver. It’s a common challenge that even seasoned professionals face—whether it’s the discomfort of seeing themselves on screen, struggling to project authenticity, or finding the right energy to […]
9 B2B outbound sales & social proof insights: get more qualified leads in 2024
Think outbound sales is dead? Think again. While it’s easy to believe cold emails and phone calls are relics of the past, the truth is, outbound sales is far from over. In fact, GTM partners latest research shows that 86% of B2B businesses are investing in outbound right now. We just wrapped up a […]
The Power of Customer Video Testimonials: Boosting Trust and Sales
Brand credibility is everything in today’s crowded marketplace. You need a powerful way to showcase your customer success stories to break through the noise and build your brand for better conversion. Customer testimonials have always played a huge role in marketing. Authentic endorsements from satisfied clients are social proof that helps to build credibility […]
